“The Nou Mestalla will be prepared for the future and will feature the most advanced technology”

Valencia CF and MaxAmaze announced their long-term partnership this Thursday. The Belgian company, which specialises in transforming events and offering immersive and engaging stadium experiences through the implementation and management of technology, sound, lighting, and images, has become a Founding Partner of the Nou Mestalla.

Klaas De Cosster, CEO of MaxAmaze, explained that, through this collaboration, “Valencia CF fans will be able to experience something never before seen. The stadium will be prepared for the future with the most advanced technology. For MaxAmaze, it is a great privilege to be able to install technology in a new stadium for one of the three largest clubs in LALIGA.”

Javier Solís, Valencia CF’s Director General, hailed the collaboration, saying that MaxAmaze “are a leading company in their sector, with extensive experience in different sports. Valencia CF were looking for strategic sponsors to accompany us in the inauguration of the Nou Mestalla, and MaxAmaze are, without a doubt, a company that meet the necessary requirements.”

The company are aware of the enormous potential of the Nou Mestalla in terms of fan experience and, from the outset, have been working to implement a cutting-edge proposal to put in place from its inauguration -one that will be fully adapted to the philosophy of the new home of Valencia CF. “A detailed study of the needs of the new stadium was conducted, and we concluded that they were the perfect partners to accompany us in such an important aspect as lighting, and in creating a top-level experience for fans when they visit the stadium,” added Solís.

“What’s unusual about what we do,” explains Klaas De Coster, “is that we’re not just a lighting, sound, special effects, or LED company—we’re all of that combined. We aim to create experiences, first by listening to the club and understanding its culture and that of its fans. Then, with the technology we bring to the club, we interpret and amplify its culture in terms of entertainment and strive to create the best possible experience for the fans.”

Solís concluded by saying “It's a great opportunity. The opening of the Nou Mestalla will mark a step forward in the club's history, and having the right partners to bring it to fruition is very important. MaxAmaze's experience in lighting, screens, video and television will elevate the Nou Mestalla experience and turn the new home of Valencia CF into a pioneering stadium in Europe. The goal, without a doubt, is to place the Nou Mestalla at the forefront of European sports venues and ensure the fan experience at every match and event is of an excellent standard.”